5 Common Web Design Mistakes Swindon Businesses Must Avoid

Title: 5 Common Web Design Mistakes Swindon Businesses Must Avoid

Introduction:

In today’s digital age, a well-designed website is crucial for the success of any business in Swindon. Your website is often the first point of contact with potential customers, and it plays a significant role in shaping their perception of your brand. However, many businesses in Swindon make common web design mistakes that can hinder their online presence and impact their bottom line. In this article, we will discuss the 5 most common web design mistakes Swindon businesses must avoid to ensure their websites are effective, user-friendly, and conversion-driven.

1. Neglecting Mobile Responsiveness:

With the majority of internet users accessing websites through mobile devices, having a mobile-responsive website is non-negotiable. A website that is not optimized for mobile devices can lead to a poor user experience, increased bounce rates, and lower search engine rankings. To avoid this mistake, ensure your website is responsive across all devices by using a mobile-friendly design and testing it on various screen sizes.

Example: A local restaurant in Swindon that failed to make their website mobile-responsive saw a significant drop in online reservations as potential customers struggled to navigate the site on their smartphones.

2. Slow Page Loading Speed:

Research shows that users expect a website to load within 2-3 seconds, and any delay can lead to visitors abandoning the site. Slow page loading speed not only frustrates users but also affects your search engine rankings. To improve your website’s loading speed, optimize images, leverage browser caching, and minimize HTTP requests.

Example: A Swindon-based e-commerce store experienced a 30% decrease in conversions due to slow page loading speed, prompting them to invest in website optimization and witnessing a notable increase in sales.

3. Poor Navigation and Information Architecture:

An intuitive navigation structure is essential for guiding users through your website and helping them find the information they need quickly. Complex navigation menus, broken links, and inconsistent layouts can confuse visitors and deter them from exploring your site further. Simplify your navigation, use clear headings, and ensure a logical flow of information to enhance user experience.

Example: A Swindon-based consulting firm revamped their website’s navigation by categorizing services clearly, resulting in a 20% increase in leads as visitors could easily find relevant information.

4. Lack of Call-to-Action (CTA) Elements:

A website without clear and compelling call-to-action elements fails to drive users towards desired actions, such as making a purchase, requesting a quote, or signing up for a newsletter. Strategically placing CTAs throughout your website encourages user engagement and conversions. Use action-oriented language, contrasting colours, and prominent placement to capture visitors’ attention.

Example: A Swindon-based fitness studio saw a 40% boost in membership sign-ups after incorporating prominent CTAs like ‘Join Now’ and ‘Book Your Free Trial’ on their website.

5. Ignoring SEO Best Practices:

Search engine optimization (SEO) is crucial for improving your website’s visibility and attracting organic traffic. Neglecting SEO best practices, such as meta tags, keyword optimization, and high-quality content, can hinder your website’s chances of ranking well on search engine results pages. Conduct keyword research, optimize meta descriptions, and create valuable content to enhance your site’s SEO performance.

Example: A Swindon-based digital agency saw a 50% increase in organic traffic within three months of implementing an SEO strategy that focused on relevant keywords and content optimization.

Conclusion:

By avoiding these common web design mistakes, Swindon businesses can create user-friendly, visually appealing, and conversion-driven websites that resonate with their target audience. Prioritizing mobile responsiveness, optimizing page speed, enhancing navigation, incorporating CTAs, and implementing SEO best practices are essential steps towards establishing a strong online presence and achieving business growth. Remember, your website is a powerful tool to showcase your brand and engage with customers, so invest in quality web design to stand out in the competitive digital landscape.

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STEP 1

Select Your Package

Pick a package from our three pricing options that suits your company’s need. All of our packages are available on our 12 month flexible pricing plan, bit if you rather pay upfront, reach out to us and we can make a special discount for you. If you need an eCommerce site or something not found in our basic pricing options, let us know, and we will send you a formal proposal for your unique needs.

STEP 2

Sign Up In Minutes

Unlike other web design companies, our sign-up process is quick and efficient. First, you sign your contract, then submit your billing and you’re in! At this point, you’ll already have your 150 Sites profile account and be ready to give us your company info.

STEP 3

Submit Company Info

Here you’ll give us all the info we need to create your website in one form. This form takes a few minutes to fill out, but then there won’t be any back and fourth emails or calls asking you for this detail or that photo etc. Our goal is to save you time and never give you a headache.

STEP 4

Project Development

This is the stage where we work our magic! You can sit back and relax and enjoy a cup of tea, coffee, or whiskey, whatever you love the most! Our team will have your initial development done and ready for your review within one to 3 weeks, depending on the package you choose.

STEP 5

Revise Your Project

Here is the exciting part! Where you get to view your website and be blown away at how professional and clean your company is about to look online. Here you can share any feedback you’d like with us.

STEP 6

Launch Your Website

Houston, it’s time for lift -off! Your website is fully completed and all polished up and ready to go! At this time, we will point your domain to our servers and launch your website on the world wide web!

STEP 7

Ongoing Maintenance

Unlike other web design companies that would launch your site and hand over the keys and walk away, we will continue to work with you ongoing for the next year absolutely free! What this means for you is we will host your website on our premium servers. We will do all the necessary website management and updates, when something breaks or a bug appears we take car of it for you! You also get to enjoy unlimited client update requests. So whenever you want to change some photos or text on your site, you just let us know and we take care of it for you!

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Frequently Asked Questions!

How Do I Get Started?

Click Here to reach out to us! We’ll email you back and see which package is best for you and send you a sign up link for your desired package. All you have to do is click the signup link we send to you and Boom! You’re in!

Can I Order Directly Through The Site?

Yes! We understand not everyone wants to fill in a contact form if they know what they want. Click Here to go to our Pricing page where you will be able to select which package best fits you. From there you will need to sign our payment contract and fill in your billing information. Once the billing information has been filled out there is a short form that asks for your company’s details. This is what we will use for the development of the website.

How Long Does It Take To Sign Up?

Our onboarding form will ask you for all of your company information. What services you offer, what locations you serve, and unique aspects about your business. Our onboarding form will only take you about 5-6 minutes to fully complete.

How long Will It Take To Build My Website?

Where other web design agencies may leave you hanging for many months before launch, we know the sooner your website is up, the faster you can make sales.

That’s why we get your website live in as little as 30 days (once your onboarding phase is complete). Larger packages and add-on services may extend the length of your project.

How Much Will My 150 Sites Website Cost?

We believe pricing should be transparent, without any hidden fees. That’s why our affordable packages start at as little as £150 a month – without any down payment or start-up costs. To get started today, contact us and we’ll help you select the best package for your needs.

How Does Pricing Work?

You’ll commit to paying a small monthly fee every month for 12 months but you’ll be able to enjoy the benefits of your site from day one.

What Happens After The First 12 Months?

After the first 12 months, your website is fully paid for. There are now 2 options available.

Option 1: You can keep your website with 150 sites and your month fee will drop down to £100 per month. This will include our web management package which includes unlimited updates, maintenance, support, hosting, emails, security and solving any problems that occur.

Option 2: You can choose to host, manage and maintain the website yourself, we will package up your website and send it to you for you to look after yourself.

There is no pressure to keep the site with 150 sites but hopefully after the first 12 month you will have seen how focused we are at helping you and your business and choose to stay with us.

Do I Own The Website?

Yes! We don’t hold our customers hostage! Once you have paid off the full term of your website contract, the website is all yours. You can then choose to host, manage and maintain the website on your own. Or, leave it with is at a then discounted price for our website management services on a month- to-month basis.

Will My 150 Site Website Be Google-Optimised?

Yes! 150 Sites builds websites on a WordPress foundation to give you the best optimisation headset. Then, as a pat of every package, we implement all the appropriate search engine optimisation (SEO) strategies you need for a great start. (This includes optimised headings, tags, URL structures, title tagging, meta descriptions, etc.)

We will also optimise your images and create an XML sitemap to make your site more searchable. We will keep your site secure with an SSL certificate and make sure your site loads fast, since both factors can impact search rankings.

And yes, professional, keyword-optimised content writing is an option-just ask!

5 Common Web Design Mistakes Swindon Businesses Must Avoid