5 Essential Features Every Small Business Website Needs in Swindon

Title: 5 Essential Features Every Small Business Website Needs in Swindon

Introduction:

In today’s digital age, having a strong online presence is crucial for small businesses in Swindon to succeed and thrive. Your website is often the first point of contact for potential customers, making it essential to have a well-designed and functional site. In this article, we will explore the five essential features that every small business website in Swindon should have to attract and engage customers effectively.

1. Responsive Design:

In a mobile-first world, having a responsive website design is non-negotiable. With more and more people accessing the internet via smartphones and tablets, your website must adapt seamlessly to different screen sizes. A responsive design ensures that your site looks and functions well across various devices, providing a better user experience and improving your site’s SEO performance.

– Example: A local Swindon bakery’s website that adjusts its layout and content to fit perfectly on both desktop and mobile screens, making it easy for customers to browse their products and place orders on the go.

2. Clear Calls to Action (CTAs):

CTAs are essential for guiding visitors towards taking specific actions on your website, such as making a purchase, signing up for a newsletter, or contacting your business. Every page on your site should have clear and compelling CTAs that stand out and encourage users to engage with your business.

– Example: A Swindon-based photography studio featuring prominent CTAs like “Book Your Session Now” or “View Our Portfolio” strategically placed throughout their website to drive conversions and lead generation.

3. Search Engine Optimization (SEO):

Optimizing your small business website for search engines is key to improving your online visibility and attracting organic traffic. Incorporate relevant keywords, meta tags, and quality content to enhance your site’s SEO performance. Local SEO strategies, such as listing your business on Google My Business and including Swindon-specific keywords, can further boost your site’s visibility in local search results.

– Example: A Swindon-based plumbing company optimizing their website content with keywords like “emergency plumber in Swindon” and creating location-specific landing pages to target local customers searching for plumbing services in the area.

4. Compelling Content:

High-quality and engaging content plays a significant role in attracting and retaining visitors on your website. Create informative blog posts, product descriptions, and customer testimonials that resonate with your target audience. Regularly updating your content not only keeps visitors coming back but also signals to search engines that your site is active and relevant.

– Example: A Swindon boutique clothing store sharing fashion tips, style guides, and behind-the-scenes glimpses of their latest collections through blog posts and social media, establishing themselves as a valuable resource for fashion enthusiasts in the local community.

5. Contact Information and Social Proof:

Make it easy for visitors to get in touch with your business by prominently displaying your contact information, including phone number, email address, and physical address (if applicable). Additionally, showcasing customer reviews, testimonials, and case studies on your website can build trust and credibility with potential customers.

– Example: A Swindon-based IT consultancy firm featuring client testimonials, success stories, and certifications on their website to showcase their expertise and track record, instilling confidence in visitors looking for reliable IT solutions in the area.

Conclusion:

A well-designed and optimized website is a powerful asset for small businesses in Swindon looking to establish their online presence and attract local customers. By incorporating the essential features discussed in this article, you can create a user-friendly and effective website that drives traffic, generates leads, and ultimately helps your business succeed in the competitive digital landscape.

Remember, investing in your website is investing in the growth and success of your small business in Swindon.

By implementing these essential features, you can create a strong online presence that sets you apart from the competition and attracts customers in Swindon and beyond.

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Choose
Choose
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Sign-Up
Sign-Up
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Onboard
Onboard
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Develop
Develop
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Revision
Revision
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Launch
Launch
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Maintain
Maintain

STEP 1

Select Your Package

Pick a package from our three pricing options that suits your company’s need. All of our packages are available on our 12 month flexible pricing plan, bit if you rather pay upfront, reach out to us and we can make a special discount for you. If you need an eCommerce site or something not found in our basic pricing options, let us know, and we will send you a formal proposal for your unique needs.

STEP 2

Sign Up In Minutes

Unlike other web design companies, our sign-up process is quick and efficient. First, you sign your contract, then submit your billing and you’re in! At this point, you’ll already have your 150 Sites profile account and be ready to give us your company info.

STEP 3

Submit Company Info

Here you’ll give us all the info we need to create your website in one form. This form takes a few minutes to fill out, but then there won’t be any back and fourth emails or calls asking you for this detail or that photo etc. Our goal is to save you time and never give you a headache.

STEP 4

Project Development

This is the stage where we work our magic! You can sit back and relax and enjoy a cup of tea, coffee, or whiskey, whatever you love the most! Our team will have your initial development done and ready for your review within one to 3 weeks, depending on the package you choose.

STEP 5

Revise Your Project

Here is the exciting part! Where you get to view your website and be blown away at how professional and clean your company is about to look online. Here you can share any feedback you’d like with us.

STEP 6

Launch Your Website

Houston, it’s time for lift -off! Your website is fully completed and all polished up and ready to go! At this time, we will point your domain to our servers and launch your website on the world wide web!

STEP 7

Ongoing Maintenance

Unlike other web design companies that would launch your site and hand over the keys and walk away, we will continue to work with you ongoing for the next year absolutely free! What this means for you is we will host your website on our premium servers. We will do all the necessary website management and updates, when something breaks or a bug appears we take car of it for you! You also get to enjoy unlimited client update requests. So whenever you want to change some photos or text on your site, you just let us know and we take care of it for you!

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Frequently Asked Questions!

How Do I Get Started?

Click Here to reach out to us! We’ll email you back and see which package is best for you and send you a sign up link for your desired package. All you have to do is click the signup link we send to you and Boom! You’re in!

Can I Order Directly Through The Site?

Yes! We understand not everyone wants to fill in a contact form if they know what they want. Click Here to go to our Pricing page where you will be able to select which package best fits you. From there you will need to sign our payment contract and fill in your billing information. Once the billing information has been filled out there is a short form that asks for your company’s details. This is what we will use for the development of the website.

How Long Does It Take To Sign Up?

Our onboarding form will ask you for all of your company information. What services you offer, what locations you serve, and unique aspects about your business. Our onboarding form will only take you about 5-6 minutes to fully complete.

How long Will It Take To Build My Website?

Where other web design agencies may leave you hanging for many months before launch, we know the sooner your website is up, the faster you can make sales.

That’s why we get your website live in as little as 30 days (once your onboarding phase is complete). Larger packages and add-on services may extend the length of your project.

How Much Will My 150 Sites Website Cost?

We believe pricing should be transparent, without any hidden fees. That’s why our affordable packages start at as little as £150 a month – without any down payment or start-up costs. To get started today, contact us and we’ll help you select the best package for your needs.

How Does Pricing Work?

You’ll commit to paying a small monthly fee every month for 12 months but you’ll be able to enjoy the benefits of your site from day one.

What Happens After The First 12 Months?

After the first 12 months, your website is fully paid for. There are now 2 options available.

Option 1: You can keep your website with 150 sites and your month fee will drop down to £100 per month. This will include our web management package which includes unlimited updates, maintenance, support, hosting, emails, security and solving any problems that occur.

Option 2: You can choose to host, manage and maintain the website yourself, we will package up your website and send it to you for you to look after yourself.

There is no pressure to keep the site with 150 sites but hopefully after the first 12 month you will have seen how focused we are at helping you and your business and choose to stay with us.

Do I Own The Website?

Yes! We don’t hold our customers hostage! Once you have paid off the full term of your website contract, the website is all yours. You can then choose to host, manage and maintain the website on your own. Or, leave it with is at a then discounted price for our website management services on a month- to-month basis.

Will My 150 Site Website Be Google-Optimised?

Yes! 150 Sites builds websites on a WordPress foundation to give you the best optimisation headset. Then, as a pat of every package, we implement all the appropriate search engine optimisation (SEO) strategies you need for a great start. (This includes optimised headings, tags, URL structures, title tagging, meta descriptions, etc.)

We will also optimise your images and create an XML sitemap to make your site more searchable. We will keep your site secure with an SSL certificate and make sure your site loads fast, since both factors can impact search rankings.

And yes, professional, keyword-optimised content writing is an option-just ask!

5 Essential Features Every Small Business Website Needs in Swindon